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Quiet Luxury
Platinum Born offers fine jewelry that is effortlessly sophisticated and at a palatable price point. Unlike other metals, platinum doesn’t tarnish or fade over time. Your customers will love the fact that Platinum Born pieces remain as striking as the day they are purchased.
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Designed for the Everyday
Lightweight and thoughtfully crafted, Platinum Born jewelry moves with the wearer. Thoughtfully crafted, many of our designs are size-inclusive, featuring adjustable elements that ensure a perfect fit.
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A Smart Choice for Your Showcase
Platinum Born offers a fresh take on fine jewelry that appeals to the modern self-purchaser. With increasing demand for platinum jewelry, now is the time to offer your customers the platinum pieces they’ve been looking for.
Born From the Stars
Platinum was born from a cosmic meteor shower over 2 billion years ago. Named "Platina" by Spanish explorers who discovered it, this metal earned the regal endorsement of King Louis XVI in 1590. Two hundred years later, Cartier unveiled its opulent garland-style platinum jewelry, marking a milestone in luxury design.
In 2017, a new chapter in platinum's lustrous history began with our unique vision for the world’s most precious metal: radiant platinum jewelry made for the everyday.
Discover more about the Origins of Platinum.
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Highly regarded as one of the rarest and most beautiful precious metals on Earth, platinum offers a unique enduring radiance and timeless aesthetic that is truly born from the stars.
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Pure
Naturally white, platinum will never tarnish or change color with wear.
From the Stars
This spectacular precious metal arrived over 2 billion years ago within a meteor, making its birthplace truly among the stars above.
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Rare
Thirty times more rare than gold, platinum remains the most revered precious metal in jewelry.
Kind to Skin
Platinum is naturally hypoallergenic with 85+% purity making it safe for most sensitive skin types.
